Consumer’s attention spans are diminishing, and for digital marketers, pleasing to the sense of sight has become increasingly competitive. Marketers must go beyond conventional techniques like bold colors, logos, videos, and website design and blend the latest technologies into their strategies. Augmented reality (AR) and virtual reality (VR) are gaining massive popularity because, for the first time, customers are in complete command of the interaction. As active participants, they can reinvent the real-life conditions and try various combinations before choosing to buy.
From virtual catwalks, vehicle demos to testing makeup using face-tracking algorithms, AR and VR make shopping online more straightforward and accessible for consumers, especially when content is personalized to the user’s needs. AR provides a richer user experience that is more likely to increase consumers’ perceived value of products and brands. VirtualReality helps build trust between a brand and consumer, critical during the ‘try before you buy phase.
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